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New product extension with a premium offer as the alternative to leading brands. Sub-brand naming and identity development. Refreshed package design system and hero iconic key claim, while maintaining base brand equities both for Dogs and Cats. Photoshoot of all Dogs and Cats for packaging was influential for consumers to properly shop the correct product per pets size and weight.

Cat & Package.jpg
Cat_Package Group.jpg
Dog & Package.jpg
Dog_Package Group.jpg
Cat_Dog_Package Group.jpg
Cat & Dog X.jpg
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